Search Engine Optimization
SEO web site for search engines (eng.Search engine optimization) is the process of improving the quality and quantity of traffic from search engines to web site via "natural" ("organic" or "algoritmične") search results. Typically, a site ranked higher (eg in tests out one of the first on the list), more traffic will be diverted from a browser on it. SEO can do different types of searches, including image search, local search and more.
As an Internet marketing strategy, SEO considers how search engines function and the notion that people are looking for. Optimizing a website primarily involves modifying the content and HTML coding that leads to the improvement of its ranking on specific keywords and to remove barriers when indexing Web site content by search engines.
To achieve the effect of SEO may require changes to HTML pages, it can also be incorporated into web site design and development. The term "Custom Search" (Eng. "search engine friendly") may refer to web site design, menus, content updating system (CMS) or online stores that can be easily optimized.
For SEO, we can still say that this way we can customize the content page when creating a web site. Also, the adjustment should be made of internal and external link structure, search engine bots to be more accessible and easier to continue indexing. Bots browser used to view many web pages in a very short time and to categorize them. The website is indexed by search engines, Google, Yahoo, Bing or other, when viewed and when it is assigned the corresponding position in search results.
Art and science of understanding how the internet search engine at the core of understanding the optimization process, because the SEO often offers better solutions than other forms of Internet marketing
SEO can be classified into two categories
» On-page optimization, optimization of code and content on the website
» Off-page optimization, site popularity spread in the Internet environment.